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5 edition of Analysis for strategic marketing found in the catalog.

Analysis for strategic marketing

by Vithala R. Rao

  • 135 Want to read
  • 20 Currently reading

Published by Addison-Wesley in Reading, Mass .
Written in English

    Subjects:
  • Marketing.

  • Edition Notes

    Includes bibliographical references and indexes.

    StatementVithala R. Rao, Joel H. Steckel.
    ContributionsSteckel, Joel H.
    Classifications
    LC ClassificationsHF5415 .R3242 1998
    The Physical Object
    Paginationxiii, 514 p. :
    Number of Pages514
    ID Numbers
    Open LibraryOL658046M
    ISBN 100321001982
    LC Control Number97003230

    Strategic Marketing Management: The Framework is a streamlined marketing management and marketing strategy abridged version of Strategic Marketing Management: Theory and . Marketing strategy is a short & long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive .

    Marketing is complex, but don’t shy away from subjects that could help you grow your business; repetition is the key to success. Embrace marketing, and most importantly, enjoy creating and communicating . What is portfolio analysis in marketing? In marketing strategy subjects, you often learn about different strategic models – some of these will include portfolio models, or portfolio matrixes, or portfolio .

      Inc. Report contains a full analysis of Amazon marketing strategy. The report illustrates the application of the major analytical strategic frameworks in business studies such . According to the book, customer analysis involves identifying the organization's customer segments and each segment's motivations and priority needs False Strategic market management is a system .


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