2 edition of Seminar on Below-the-Line and Sponsoring found in the catalog.
Seminar on Below-the-Line and Sponsoring
Seminar on Below-the-Line and Sponsoring (1985 Milan, Italy)
Includes bibliographical references.
|Other titles||Sponsorship in the marketing mix.|
|LC Classifications||HF5438.5 .S46 1985|
|The Physical Object|
|Pagination||vi, 270 p. :|
|Number of Pages||270|
|LC Control Number||86213125|
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Roy Bar-Giora. Genaya Bardsley. Raised so far: $ Below the Line: Anatomy of a Successful Movie is a nonfiction narrative about how major motion pictures are made today using one movie as a vehicle. As the book follows the people making Last Vegas, it stops along the way to explain process and different aspects of the business, from creating sets to movie stars are well known -- Robert De Niro, Michael Douglas, Morgan Freeman.
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The industry will steadily grow as brands and agencies push for an indirect approach to. Sponsorship Webinars Selling Sponsorship To Media Buyers. Fight or flight. This is the typical response when a sponsorship seller is directed to a media agency, given the decades-long history of media buyers not understanding and not caring about much of anything that was “below the line.”.
At an event to promote goodwill in the community, like sponsoring a community event.; At an event at which the proceeds go to a charitable organization (check to be sure the charity meets IRS qualifications) ; If the meal or entertainment is an essential part of the business function, as with a restaurant critic, food blogger, or sports reporter.; For meals for employees at the convenience of.
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In marketing is sponsorship a form of 'below the line' promotion. In marketing is sponsorship a form of 'below the line' promotion. (Or is it 'above the line' promotion?) Answer Save. 2 Answers. Relevance. pensinee f. Lv 5. 10 years ago. Favourite answer. below the line.
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Consider the advantages and disadvantages of taking stand space at a trade show or exhibition, such as networking and generating leads, versus costs and high competition Advantages and disadvantages of trade shows and exhibitions | seminar participants at RAND, and to Bo Honor& This research was supported by the National Institute on Aging through grants PO1-AGO and ROI-AGI The opinions in this paper do not necessarily reflect the views of the NBER or the sponsoring organization.
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