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Saturday, July 25, 2020 | History

2 edition of Seminar on Below-the-Line and Sponsoring found in the catalog.

Seminar on Below-the-Line and Sponsoring

Seminar on Below-the-Line and Sponsoring (1985 Milan, Italy)

Seminar on Below-the-Line and Sponsoring

the use of promotion and sponsorship in the marketing mix, Milan, Italy, 6th-8th November 1985.

by Seminar on Below-the-Line and Sponsoring (1985 Milan, Italy)

  • 109 Want to read
  • 17 Currently reading

Published by ESOMAR in Amsterdam, Netherlands .
Written in English

    Subjects:
  • Sales promotion -- Congresses.,
  • Advertising -- Congresses.,
  • Marketing -- Congresses.

  • Edition Notes

    Includes bibliographical references.

    Other titlesSponsorship in the marketing mix.
    Classifications
    LC ClassificationsHF5438.5 .S46 1985
    The Physical Object
    Paginationvi, 270 p. :
    Number of Pages270
    ID Numbers
    Open LibraryOL2327365M
    ISBN 109283111079
    LC Control Number86213125

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    This book is dedicated to my wife, Carolyn, daughter, Gemma and son, Russell, with love - Leslie de Chernatony Dedicated to all my academic colleagues who have helped me over the years, with thanks - Malcolm H.B. McDonald Dedicated to Sen and Ann Wallace, with love - Elaine Wallace5/5(11). The pressure is ramping up on Stephan Lewandowsky at quite a rate of knots. The illusion that his paper was a bona fide contribution to the academic literature has faded away with the news that his headline - linking denial of the US moon landing and AGW scepticism - was not even supported by his data. The first allegations of academic fraud have been made.

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Seminar on Below-the-Line and Sponsoring by Seminar on Below-the-Line and Sponsoring (1985 Milan, Italy) Download PDF EPUB FB2

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